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Metal industry development Breakthroughs recommendations
Metal industry development Breakthroughs recommendations
Published:2013.01.10 News Sources:Qingdao Haihuada Hardware Products Co.,LTD(JiMo Huaxin Hardware Factory) Views:
With the knowledge economy, the global economy, the advent of information society and changes in competitive factors, China's hardware industry faces crisis of international competition in the market, up from the overall analysis, small and complete production enterprises with independent intellectual property rights and patent high-tech locks enterprises less, resulting in a very unstable quality, inferior products flooding the market.
Domestic hardware companies is a very difficult situation, many small and medium-sized hardware companies walk the edge of bankruptcy. The reason for more than the price increases of raw materials, rising labor costs, coupled with the sheer number of hardware companies, brands miscellaneous, the market is already saturated, leading enterprises have lost the initiative, not easily raise prices, the final corporate profits continue to depress.
This situation, however, was when the domestic hardware companies from abroad, the introduction of high-end hardware equipment. Why is this? Industry enterprises, not people, "Worship", but the domestic product and now it can not go in the development of the front-end. Many hardware devices still mold of a few decades ago, has been at the low end. With the development of society, the low-end products has long been unable to meet the demand of consumers, enterprises can only choose this way of life, in the face of intense competition in the market, finding a place.
Why companies do not try to develop new products, and take the road of technological innovation? Most in the hardware business, research and development of new products just in the wedding dress for others. Once the research and development of new products, it is easy to copy, the enterprise has not only failed to win the market, but lost a huge amount of research and development fees.
Hardware corporate decision-makers are looking for on the direction of research and development, establish a brand, technological innovation based on market demand. Not purely consider whether consumers need, and to rise to the need to guide and inspire consumers. In this way, the new products coming to market, even if they are copied, that is established in the corporate brand.
Fore it is necessary to do, "Ying", enterprises should seize the attention of consumers and consumer psychology, to adapt to the needs of social development, and to develop new products with innovative ideas, the creation of the company's own high-end products and new product image and brand, to seek to win market share in the tempests of the hardware market.
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