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Strategic development of the hardware industry, to learn to survive market competition
Strategic development of the hardware industry, to learn to survive market competition
Published：2013.01.10 News Sources：Qingdao Haihuada Hardware Products Co.,LTD（JiMo Huaxin Hardware Factory） Views：
Planned economy era, all walks of life have little quantitative expansion tendencies in the development of the tool industry is more prominent. To the late 1980s, the basic tool industry in more than 100 key enterprises and designated enterprise team has been formed 300 million of annual output of high-speed steel cutting tools, measuring tools, the ability of more than 10 million, the number of ranks first in the world.
Meanwhile, our neighbors tool manufacturing country Japan, the annual output of high-speed steel cutting tools only reached a historical record of 120 million, after upgrade of the manufacturing, the standard tool reduced demand, production gradually dropped to the level of 90 million.
The scale of China's manufacturing industry is less than in Japan, but the tools production 3 times in Japan, apparently has reached over expansion of the danger zone.
Impact of quantitative expansion the export market
last five years, the tool prices have lowered. Some enterprises have even reduced by 40% -50%, national sales only reached about 200 million shows that overproduction culprit.
Even more serious is that in the mid and late 1980s, due to optimistic estimates of the market prospects the tools backbone of key enterprises in China not only their own ever-expanding, but also to cultivate a large number of joint-operated factory to increase production capacity.
Later, these associates most out of the parent company independent development, coupled with some of the staff and workers of state-owned enterprises themselves, "the sea" and set up factories, constitutes a tool for China's first batch of private and township enterprises.
These enterprises are more flexible mechanism does not exist all the historical burden of state-owned enterprises, had the potential to become a major force of the reform and development of the tool industry.
Unfortunately, due to the talent, technology, equipment, management level so that the limitations on the concept of a quantitative expansion of the old road, the majority of these enterprises still go, and growing, just over 10 years, the total soared to 10 one hundred million varieties twist drills, masonry drills, woodworking kits, calipers and other low-end products.
Although a large number of sales accounted for only about 30% of the total value of the domestic market. Due to the brand, quality of these products at home and abroad, did not enter the formal system of manufacturing tools sales, but in our tool export market has caused a great deal of impact. Luo Baihui industry strategic development experts believe that the second major mistake of the hardware industry in the development of strategic transformation of scientific and technological revolution and international manufacturing large to improve the wave unresponsive. Did not seize the opportunity, in a timely manner corresponding structural grade enhance the products and services of our tools.
Responsibility for editing: wearing bright
the The gap of the overall level of the tool industry in China and abroad, today, after 20 years of reform and opening up, is not reduced but increased, which is what we have to face the harsh reality.
We know that the Western developed countries in the 1960s and 1970s, has completed a "post-industrial stage of development began in the 1980s, gradually into the development of information, biology, new energy and new materials and other high-tech industries knowledge economy or a new economic era, there has been a wave of high technology to transform traditional industries.
IT, auto technology, modern control and management technology, is rapidly and widely adopted, so that the level of mechanical products and services to raise the level to a new grade.
In this major change, its main processing machinery industry means one tool products, unprecedented high standards. To sum up, that is, high-precision, high efficiency, high reliability, and dedicated, the so-called "three-high one specifically.
Such a request, and traditional tool industry standard, general and series production of the monotony of product development mode generates a great deal of contradiction and conflict.
Twist drill until the early 1960s to promote the development of new four-high rolling process, to the early 1980s, in the developed world have all been eliminated.
Foreign tool industry, in order to catch up with the development of the contemporary machining requirements have been determined, the new goal of targeting the "three high and one special" completely changed the old development model to a new height.
This all-round development and improve, and require significant capital investment and intellectual input. At this point, we have lost the best opportunity for the development of strength is not strong enterprise gradually powerless to leave the stage.
From these developments and changes, we can easily understand: the standstill before Chinese tool industry, and the rapid development of foreign Tools Industrial gap widening, is the inevitable result.
In recent years, the industry often complain about the weak market, sales are sluggish. In fact, the market demand structure adjustment, the structure of production did not follow the adjustment, structural weakness.
In this regard the figures as evidence the import tool: the statistics only from 1998-2000, from $ 40 million per year to more than 80 million U.S. dollars, can be seen in the field of high-tech products, the market demand is still very strong.
Luo Baihui: the retrogressive no way out of competition in the market, we must learn new Survival and Development.
Into the market economy, enterprises must first give yourself a correct positioning:
The enterprise advantage? Suitable service for which objects? Service? Correct positioning is the premise of enterprise development, to weaknesses, the competition over rival.
In this regard we must learn from the lessons of the planned economy era, to engage in large and small and do anything, anything no advantage in this competition in the market is doomed to failure.
Departure from the status quo of China's hardware industry, in general, it can be said: the traditional standardized tools, the cost performance of our products in the domestic and international market is still a considerable competitive advantage to keep and carry forward of our development capital, but do not commit blindly on the number of errors of disarray.
"Three high and one specifically modern tools and technology services, with the gap between the strong international.
However, in the international tool industry, large multinational is one of the few, hundreds of thousands of small and medium enterprises still survive and develop. They rely on their expertise and take the small and specialized, small but powerful way.
Our tool industry in the transition to the modern, but also play features start with since childhood and tertiary level. Especially large and medium-sized tool enterprises, do not overestimate their own strength, to pay attention to in the process of technological innovation, improve the competitiveness of enterprises, the same focus, concentrate our forces to fight a war of annihilation, and avoid recidivism shop big stall, the blind development of the error.
Positioning of enterprises seeking truth from facts, but will play to the advantage of the whole industry as a whole, to accelerate the pace of modernization.
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